Meet Me in Westchester
Westchester County's support of local tourism won't go unnoticed with the launch of a new multimedia advertising and branding campaign this summer. The campaign entitled "Meet Me in Westchester" positions Westchester as a tourism destination for both visitors and business travelers.
Tourism in Westchester grew by 8 percent in 2011 to $1.7 billion, returning to pre-recession levels and currently supporting 24,000 jobs. To build on the resurgence, the county is launching the campaign, which capitalizes on a comprehensive study of how residents, visitors and businesses perceive Westchester County as a tourism destination.
The "Meet Me in Westchester" advertisements will initially focus on a 100-mile radius of Westchester. The campaign will highlight some of the county's top attractions, including hiking and biking trails, such as the Northern Westchester Trailway; extensive and unusual conference and meeting facilities, such as those at the Tarrytown Conference Center, the nation's first conference center; and top restaurants in stunning locations, such as X20 Xaviars on the Hudson, which overlooks the Hudson River and the New York City skyline.
Here is a sampling of the print ads:
|Meet me in Westchester County ad campaign logo.||Reserve exceptional space for your next business meeting.|
|Plan your next off-site business meeting in Westchester.||Summertime means fireworks at Playland and Lasdon Park.|