Meet Me in Westchester

Westchester County's support of local tourism won't go unnoticed with the launch of a new multimedia advertising and branding campaign this summer. The campaign entitled "Meet Me in Westchester" positions Westchester as a tourism destination for both visitors and business travelers.

Tourism in Westchester grew by 8 percent in 2011 to $1.7 billion, returning to pre-recession levels and currently supporting 24,000 jobs. To build on the resurgence, the county is launching the campaign, which capitalizes on a comprehensive study of how residents, visitors and businesses perceive Westchester County as a tourism destination.

 Read the brief summary of key findings and statistics from the study.

The "Meet Me in Westchester" advertisements will initially focus on a 100-mile radius of Westchester. The campaign will highlight some of the county's top attractions, including hiking and biking trails, such as the Northern Westchester Trailway; extensive and unusual conference and meeting facilities, such as those at the Tarrytown Conference Center, the nation's first conference center; and top restaurants in stunning locations, such as X20 Xaviars on the Hudson, which overlooks the Hudson River and the New York City skyline.

Here is a sampling of the print ads:

Meet me in Westchester County corpTarrytown
Meet me in Westchester County ad campaign logo. Reserve exceptional space for your next business meeting.
Plan your next business meeting in Westchester. Fireworks
Plan your next off-site business meeting in Westchester. Summertime means fireworks at Playland and Lasdon Park.