Born in Taiwan and raised all around the globe, Romana Lai has more than 17 years of professional experience as a major editorial makeup artist, contributing to publications like Vogue and Harper’s Bazaar, ad campaigns for Hugo Boss and Bebe, and backstage lead makeup artist at fashion shows such as French Connection, FCUK, Burnett New York and numerous designers for New York Fashion Week.
She rose to prominence, publishing the makeup tutorial book “New York Style,” a best seller worldwide. Her celebrity clients include Maggie Geha, Lyn Slater, Oluchi Onweagba, and Ayo — establishing her highly coveted ‘second-skin’ approach to makeup. Since its founding in 2013, Romana New York has played an active role in the international fashion/ beauty scene, organizing numerous global workshops for business associations, vocational schools, and non-profit organizations.
Romana Lai remains passionate about translating the core values of creating beauty from the inside out and celebrating the uniqueness of every individual. She truly believes in the power of cosmetics and their ability to elevate women and men to their highest impact.