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Think back to 1959, in Brooklyn, New York. Close your eyes for just a minute and imagine yourself in the old neighborhood. It is summertime and the temperatures are soaring. Someone has opened the hydrant and all the kids from within a 3 block radius are all running to get their turn in the cool stream of water.
From stickball on the street to sitting on the stoop, out of all the memories, the one treat, the “treat of all treats”, the taste that made summer what it was, in all its sweet goodness, was Italian ice.
Remember when that’s all it took to make everything OK in the world, despite the heat.
Even back then, Louie G was looking for it. His search for tasty perfection had already begun! It wasn’t long before Louie G started making his own ice cream & Italian ices, leaving those stickball games just a little bit earlier so he could meet the gang back at the stoop with his latest creation. The crowds grew and grew, but no matter how many people showed up on those warm summer nights, Louie G always had a taste for everyone.
As the years passed, the old gang continued to gather around Louie G’s stoop and young Louie G became known as Uncle Louie G. You see, as word spread about Louie G and his homemade Italian ices & ice cream, visiting Louie G became a part of the summer day, and he became part of Brooklyn’s family. In time, the neighborhood kids took to calling him Uncle Louie G as a sign of respect and affection.
And as those kids grew and had kids of their own, well, it wasn’t long before he was all of Brooklyn’s Uncle Louie G. As demand for his Italian ices and ice cream grew, Uncle Louie G decided to open a scoop shop to accommodate the throngs of people clamoring for a taste of his treats. And to this day, he’ll gladly give a free taste of any flavor, just as long as you’re smiling.
